What is the lifetime value of a customer is a mantra often repeated by businesses who do get it. Treat the customer right and you have a customer for life. Now obviously we are not talking about certain businesses where the purchase will always be a one off but even then treat the customer well is a given. Isn’t it?
A video post about Entrepreneurs in Spain at the weekend
Over the weekend and in fact over the last three weeks, I have witnessed one of the most amazing feats of modern sporting history and so have many others, their numbers growing every day until today there was a collective cheer from the thousands of Brits lining the streets of Paris to see Bradley Wiggins win the Tour De France and Mark Cavendish win the final stage for the fourth year on the run in what is known as the unofficial sprint world championships.
If you were following the drama on Twitter or Facebook you will know that I have had about two weeks from hell since the Mac decided to die on me. It seems that there were issues… that is the explanation. An issue with the hard drive which has now been replaced by a much bigger one, an issue with the last save of the backup and an issue with my ability to understand the issues.
If you have been following this blog for any length of time you will know that I do a bit of domaining, I also have my daughter putting her first site up for sale at the moment on Flippa so this stuff gets rather addictive. The person who really got me up for the idea of domaining was Kenny Goodman. He is a past master at this art and he has a blog where he talks about all sorts of things related to this,
There are many of you out there who may not be aware of who Dave Brailsford is. You may not be aware of one of the greatest and yet understated coaches in the World because he doesn’t coach in football, isn’t constantly splashed across the front pages and doesn’t search out publicity.
Dave Brailsford is the boss of the British cycling team, a role that he combines with heading Sky Professional Road Racing team. In the last month his riders have won;
The Tour De France (I use the term “team” winning because although it was @bradwiggins that won the TdF, the first ever win for a British cyclist in the event, it was the team supporting him that really won it with him thanks to their support)
Facebook are looking for beta testers for a new product. You need to be able to write authoritatively about subjects, mmm I wonder why? Oh yeah, Facebook Wiki. Anyway if you think you can write in an authoritative way then look at the questions below. I have placed my answers in there to give you an example.
Last week I wrote an article about hitting your targets focussed on the online markets. Today it is the turn of offline and again the process is similar with the same mantra, “if you don’t know where you are heading then it doesn’t matter which way you set out”.
For those of you who don’t know the Pareto Principle states that 80% of output comes from 20% of input. This principle is often referred to in business as you will get 80% of profits from just 20% of your clients. The idea being that you try to replicate that 20% of clients and sack the 80% who don’t contribute much to profit and cause probably 80% of the problems.
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