I have just written a guest post for Birds on the Blog about how I use Twitter and why I will continue to use it despite the rise of Google+ and the preeminence of Facebook. It is called “Riots, Michael Jackson, Tripoli and Indignados”
We have talked about enthusiasm, an idea and being tenacious and these are admirable qualities that are needed to start up a business. One of the things that is most overlooked is being in the right place at the right time and being quick to act. However this is not a business, it is simply an opportunity.
One of my mentors constantly insists, “You cannot manage what you don’t measure” Therefore he insists I measure everything of course and then split test different things to see if they are working or not. If they do then I get to do more of it even if I don’t like it, and if it isn’t then I get to leave it and try something else.
I have not written about this for some time but now is the time and this is something that really annoys me about living here in Spain, there are not many things but it’s only right to point them out. Next week I will be writing an article entitled 7 things that do my head in about Spain and then the week after an article entitled 10 things I love about living in Spain of course, because the good must always outweigh the bad if you want to stay in a place right?
Here I am sitting having lunch and wondering if it is possible to be too busy? The last week has been a haze of doing stuff and all of it for a change is heading in the right direction but focus is totally impossible with all of these things requiring time and differing skillsets. So what is happening?
The old certainties in life are no longer so certain. Banks are thieves is probably the only one now they are holding onto all that taxpayer money used to bail them out. But now you can no longer rely on the yellow pages or a great location giving you the traffic in a town, what happens when the new superstore opens on the edge of town and moves the centre a few hundred yards away and footfall reduces.
A report has just been leaked to the press that the black economy in Spain now makes up 23.3% of all transactions. This means that a quarter of the economy in Spain doesn’t show up on the official figures for the size of the GDP for example. The figure is 5% higher than a decade ago and it is getting higher due to the famous “Crisis”.
What is the lifetime value of a customer is a mantra often repeated by businesses who do get it. Treat the customer right and you have a customer for life. Now obviously we are not talking about certain businesses where the purchase will always be a one off but even then treat the customer well is a given. Isn’t it?
Over the weekend and in fact over the last three weeks, I have witnessed one of the most amazing feats of modern sporting history and so have many others, their numbers growing every day until today there was a collective cheer from the thousands of Brits lining the streets of Paris to see Bradley Wiggins win the Tour De France and Mark Cavendish win the final stage for the fourth year on the run in what is known as the unofficial sprint world championships.
If you were following the drama on Twitter or Facebook you will know that I have had about two weeks from hell since the Mac decided to die on me. It seems that there were issues… that is the explanation. An issue with the hard drive which has now been replaced by a much bigger one, an issue with the last save of the backup and an issue with my ability to understand the issues.