Positioning and Establishing Yourself in a New Market

One of the questions I get asked regularly is how you establish yourself in a new market. Well I have a very simple answer to that, the first thing you must do is to put out content and lots of it and get people who are already prominent in the market noticing you for what you say.

Let me give you an example. I am currently building up my position in the World of SEO in Spain to a certain level. I started by having a speaking gig at a University which allowed me to present a few things about SEO and social media.

 
How To Improve Articles By Commenting

There was an article about Spain in today’s Guardian by Giles Tremlett. It was quite good but had some lazy stereotyping on the Andalucians and had just repeated a lie coming from the Spanish government, ie that Andalucia is the big problem in Spain’s regional finance system (It’s not. Valencia is, but here has been run by the PP for decades so that isn’t a good target.)

 
Getting Out And About

My chair is beginning to get worn out. I spend too much time on it. I have a workchair in the living room for when nobody is in the house and I won’t be disturbed. It means my back is to the window and the World, as represented by my garden, is passing me by. I can be six hours at a time in the chair if I allow myself of course.

 
Summertime and the Living is Easy

Summer in Spain is a bit different from summer in other places. It is a lot more than two sunny days and a thunderstorm. The temperature rises and the pool looks very tempting. The kids are off school from the 23rd of June until the 6th of September, yes you got it, about ten weeks and luckily a summer school place for the mornings for our little ones just for July is only 65 Euros per month As I sit [...]

 

Let’s make two lists shall we, the tolerable and non tolerable list.

Let’s start with things that are viewed as tolerable in our World as it is.

Tolerable.

Assassinating Presidents

Invading Countries

Guantanamo

Manipulating history

Poisoning Crops

 
Why I Refuse To Accept Clients

The truth is I don’t actually refuse clients. I just don’t actively go looking for them at times.

Some time ago I read “The Four Hour Workweek” by Tim Ferriss. It introduced me to the Pareto Principle which I have written about here before. The premise of the Pareto principle is known as the 80/20 rule. The majority of your profit in a business comes from 20% of the clients therefore you need to find more of that type of client and fewer of the remaining 80%. So how do I choose them?

 
Do You Love What You Do? So Why Do It?

If you have ever got into self help you will know that the Gurus always advise you to “Live with Passion” as Tony Robbins says. They say you should be passionate about what you do. I prefer to ask if you really love what you do? Does it inspire you daily?

 
The 30DC Is Dead. Long Live The Challenge (But Hitler is Not Happy)

The 30DC is dead. Ed Dale has killed it.

It helped me to start in internet marketing and real online business and now it is no more.

There is a new kid on the block, The Challenge.

 
On Being Taught A Lesson

I talk a good game.

But sometimes I don’t follow through usually because of lack of focus.

I was taught a lesson and humbled into action last weekend by my daughter. Now recently turned 18 I have taught her about buying domains and selling websites. I have bought her Market Samurai as anyone who is serious about internet marketing really should do but the truth is I didn’t really buy her it because Market Samurai comes with two licences when you buy it so you can give it to your outsourcer or in this case my daughter.

 
Confusion: When You Lose A Bit Of Focus

I have to admit that sometimes I just confuse myself. If I lose focus for a time I can easily forget a project for a few days and this month is a month for losing focus. Tomorrow is my wife’s birthday, next week my daughter’s 18th and at the start of next month my youngest daughter’s 4th birthday.

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