Searching for the Long Tail

As I mentioned in my previous post, we have a new book out “The Secrets to Working and Making a Living in Spain” which we are hoping will be a best seller over a long period of time. To this effect we decided to eschew the now infamous internet marketing style product launch, wham bam thank you man and onto the next product, and go for the drip feed approach to launching a book.

 
Making Your Market Your Fans

First you earn the trust of your clients then you earn their friends. For years in my real estate business I have been looking long term, looking to give an excellent service in return for respect, excellent word of mouth reputation and possible referrals. The payback comes in what is the lifetime value of a client to me or any other business.

 
The Curse Of Too Many Options and The Blessing Of Outsourcing

Sunday morning and I am cursed by options, not to mention two small children who cannot decide what they want to do.

 
Business Plans - The Hilarity of Imagination

Being a typical entrepreneur and not taking my own advice re not working now and again, I have spent much of the afternoon writing out a business plan, or as most people know it totally making up a bunch of BS and hoping it hangs together into something that an investor may be interested in.

 
The Benefits of Giving A Conference

I gave my first conference in Spanish last week. The event was the Foro Luis Vives in Valencia and it is a month long event aimed at University students to give them a start in the World of digital media and communication.

 
Bootstrapping Businesses To Minor Success

Last week I started writing.That was a result of doing some serious thinking.

I am writing a book to help people out who are struggling in the economic climate that we have. It will be an ebook and will include ten ways to bootstrap businesses to earn a little extra income. Yes you heard right, ten ways to make yourself a millionaire… No, sorry, no hype. Simply put these are ten ways to get started with businesses that require little or no investment but can bring you a nice little sum in monthly that will offset some of the problems that people are finding in the current economic climate.

 
Google Panda and Uganda

I have just written a guest post on Birds on the Blog again about how to avoid the penalties that the Google Panda algorithm change will confer on websites of low quality. However the best news of course is that Panda rhymes with Uganda :-) . (And if you don’t understand that then go and have a look at the post)

There is a solution to making sure that your website and your business can prosper online and it comes in the form of “Always be Shipping” a new course by Ed Dale and Michelle McPhearson

 
I Love It When A Plan Comes Together

If you have never read “Think and Grow Rich”, “How to Win Friends and Influence People” and various other self help books you might not know about the Mastermind Process. If you have you can probably tell me more about it than I know. However for those who are not aware of how a mastermind group works and the dynamics of it you would probably be justified in reading and inwardly digesting this post.

 
How A Little Push Can Concentrate The Mind

I am currently working on a project with two other guys living in Spain because they choose to not because they are Spanish. We met in November at a conference in wet, cold Manchester and brought the thoughts back to the warmer climes of the Mediterranean to mull things over.

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