If you haven’t heard of check move theory then join the club, as long as we are still in 2008. I hadn’t but once I heard this it just made so much sense. I immediately opened up an aweber account and got myself an autoresponder and the results since then have been stunning.
The video below gives an example of how it has been used but the quick explanation is that check move theory is about the number of times that you contact your client. In your business how many times do you contact your client? And how do you do it without being a pest?
The advantages of aweber are innumerable for keeping a great contact with your clients. As explained in the video even up to the hundredth message you might be able to get a sale from your autoresponder sequence (As long as you are not just selling, selling and selling and actually provide some great information)
Check out the video and make your comments below. (Do you like the orange by the way?)
Related Reading
1) What is Entrepreneur Solo?
2) Bootstrapping Businesses To Minor Success
3) The Low Information Diet
Originally posted 2010-02-26 14:53:26. Republished by Blog Post Promoter
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13 Responses to “Check Move Theory – Do You Use It?”
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Nice job on your video. And yes I liked the orange=)
Just a few Q’s:
I agree some with the Check Move Theroy but when do you decide that enough is enough?
I mean, shouldn’t we be working on converting more and emailing less?
I really don’t want to be emailing someone if after nearly 100 informative mailings they still haven’t got on the ball.
And the old saying is that you can lead a horse to water… It doesn’t say that you have to lead him there a over and over.
How are these emails and the time it takes to write them justified?
Shane aka~Cominback
How are they justified? Easy. One client buying at 200K is around 6k commission. Two is actually around 10k because of the type of property. The time it takes to write them is negligible per lead as there are hundreds of people on the list.
I think the long lead time in real estate is very different to the traditional information product model.
The emails and other contacts are part of the process of conversion
Thanks for your thoughts.
That makes sense Graham. And you were right, I was comparing it to a different type of product all together.
If most products carried that type of commission or if you have a sizeable list for your target market then yes, I would have to agree with you.
Assuming of course that your commission potential was much smaller, as well as your subscriber or list base, what would you say is acceptable otherwise and would you put in as much work writing all those email templates?
Does aweber work for multiple niche site accounts as well?
Hope you don’t mind all the Q’s.
Thank You Again,
Shane aka~Cominback
Hi Shane
Aweber works fine for niche accounts. I am just starting a list on this site about the new book I am writing and it is in the same account as my real estate one but a different list.
If you are selling a digital product with no upsell I don’t know how many autoresponder messages would be the best but people respond in different ways. There is the potential for annoying people but they have signed up and aweber and other autoresponders make it really easy to unsubscribe. They are double opt in too as I believe they have to be by law in the States so you know the people receiving your info definitely want it.
Regards
GH
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I am building a new home at the moment so this site has been helpful to make choices
Nice spam. I thought I would let you get away with it this time because Melbourne is a nice place of course
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I like this Graham, very thought provoking. being an entrepreneur is the way of the future for most people. Robert Kiyosaki (Rich Dad, Poor Dad author) has a great book out called, “Business of the 21st Century”
So have you read it yet Stephen? Did you know there is a Rich Dad club here in Valencia even!!!