I had some interesting questions directed to me on the basis of the last post on Check Move Theory and as a result have tried to clarify in this video what constitutes a check move. Now, it depends on the business you are in how many check moves you may need before the customer buys and my example of over 100 contacts is probably hugely extreme but don’t expect to make a sale on the first contact of course.
So as you can see there are many ways of making a check move. Some people do not like the term because it sounds as if you are playing against a client rather than helping them. Do not worry about that. The purchase is an equal relationship if you have a good product. As long as you are offering value equal to or greater than the price being paid then you should have no qualms about selling. It is only when your product is frankly rubbish that you should think before making these moves. Personally, I cannot sell something I do not believe in so I have not got the problem. Everything I do I believe in otherwise, and to put it extremely simply, I would not be involved in the area or the sale.
Check Move Theory
So again I pose the questions to you, how many contacts do you have with your client and how many check moves do you make? Are you comfortable with what you are promoting and do you believe in your product?
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Originally posted 2010-02-28 13:29:56. Republished by Blog Post Promoter
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