This is a guest post by Anna Bailey who is a social media advocate at CreditDonkey, where entrepreneurs can search for the best small business credit cards. She hopes this article will inspire your business to have a Facebook Page. It should do because if you have a business now you need a presence on Facebook. It is there where you can develop relationships with your potential ideal clients and earn their trust and custom.
Why Your Business Should Have A Facebook Page
Facebook was once viewed by the business community as another “quick to grow and quick to vanish” trend. However, its continued success and ever expanding user base indicates that it is a communication and marketing medium that is here to stay for the foreseeable future.
How to take advantage of your Facebook Page.
Facebook has built-in useful analytics to its site to help business owners determine the results they are garnering from their efforts, as well as information about their followers. This information includes total numbers of like and comments you receive on specific dates, broken down by day, month and a total aggregation. You can also gain demographic information on users including gender, age, language and location. The data makes it possible for you to see who you are attracting and determine if there is a market for an expanded product and service offering.
With Facebook established as a popular communication medium, many business owners are curious how they can leverage the tool for their company. There are many ways that companies can get in on the Facebook phenomenon; one of the recommended tactics is creating a Facebook page.
Facebook Page defined
In case you’re not familiar with Facebook, as explained by the social media giant, a Facebook Page is an organization or business’s opportunity to broadcast official information to other Facebook users who choose to connect with your brand.
These pages are similar to people’s personal profiles but have been designed with business in mind, providing you with the ability to provide a description of your business and its products and services, as well as contact and promotional information.
These company profiles are listed under an advertising category. But don’t let that mislead you; Facebook Pages are free and do not require you to spend advertising dollars with Facebook.
Facebook has an enormous user base. As shared on Facebook.com, there are now more than 700 million active users world-wide. And with 50 percent of the active users logging into their site on any given day and spending over 700 billion collective minutes per month, these users devote a great amount of time to this new communication medium.
By creating a Facebook Page, you are providing your company with the opportunity to connect with these users. If you were to simply create a personal profile, you would be limited to connecting to 5,000 users. However, a Facebook Page provides you with the ability to connect with an unlimited number of individuals.
Search engines also have the ability to index the information you publish on your Facebook Page. This makes it so your company is more likely to appear in search results, so your business can be located by more individuals.
Facebook, like other social networking platforms, was created to start conversations. Facebook Pages are not meant to be static informational pages. So, if you plan on venturing into the Facebook realm, it is smart to task an employee with making regular updates to the page.
Here are some of the activities you will want your employee to complete:
• Create regular updates. Updates are easy and quick to create and publish. To get the greatest impact, you will want them to publish updates on at least a weekly basis. Before publishing an update, your employee will want to ensure that it is spellchecked and works with your other marketing messages.
• Respond to comments. You will want to utilize Facebook to get a conversation started with your customers. For a conversation to take place, you will need someone to monitor and respond to comments. Be sure that you respond to all comments – positive and negative. It is your chance to turn any negative perceptions of your company into a more positive light.
• Encourage new followers. Facebook Pages are only useful when you have followers! Task your employee to grow the follower base by reaching out to known customers and employees that have Facebook accounts. Also, you can host giveaways where you give out products or services to one follower once your page reaches a certain number of followers. This will encourage your customers to share the page with their friends and family.
Remember to measure
Remember, a Facebook Page is a marketing effort. And with any marketing time that you spend, you want to measure your results to see if the time is worthwhile and determine if there are ways that you can improve.