Brand Control WordPress Plugin
I suppose that in whatever business you are in you always have that one unhappy customer who you cannot please whatever you do. They suck your time and however you overdeliver they are still not happy. Giving an inch and taking a hell of a lot more than a mile is their mantra. How would it be if you could at least find what they are posting about you online and control that too by putting out fires before they develop. (By the way you need to sack that customer as described in the Pareto Principal Post) Online reputation management is more and more important as the online World seamlessly evolves into the offline World too.
These days it is easy for anyone to post their opinion online and if you or your company has given a bad service one day for whatever reason, and remember even the best companies all have our bad days, then you can be sure that the dissatisfied customer will put their opinion all around the social media World. This is why Blue Chip Companies are now employing Brand Control experts to respond to any comments good or bad. A great example of this is if you post anything about Easyjet in Twitter they will respond to you within a few hours. Try it for a laugh.
Anyway, now you can keep on top of any mentions of your name or brand online without having to be all over the social media World and worried about putting out fires too late when the conversation has already developed into a lynch mob. Shannon Cole is a developer from the States who has made a WordPress Plugin simply called Brand Control. You upload it into your wordpress blog and all mentions of your company, your urls, your name or whatever else you choose to monitor are delivered directly into your blog for you to keep an eye on. How cool is that?
Your housekeeping becomes just visiting your own blog and responding from there and you can follow Twitter, Facebook, Friendfeed, ConvoFlow, Google SideWiki, Google Alerts, Google, Bing and Yahoo news, and a whole lot more. If you can help out or pacify somebody before they really start to complain you can save yourself lots of hassle and strife using this plugin.
That is not all though. Shannon, being the clever guy he is, has also included a few cool features as little extras. The Brand Promotion module will find you great .gov and .edu sites to get your site backlinks from and they are massively important if you want some serious Google love. Next, he has included quick and easy access to Google Local (And Bing and Yahoo) so you can get yourself on that map that Google often puts above the search results now. Get yourself more visits.
The price is a very tempting $69 for the whole package, think how many hours this can save your business once the doo-doo hits the fan and you will see the huge value here. It comes with the full 60 day money back guarantee if you are not satisfied and it can be used on as many blogs as you want.
Highly recommended and as used in this blog.
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March 8th, 2010 on 12:43 am
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