Travelling through France I was taught one major lesson by my daughter. The French didn’t invent the croissant apparently (although she couldn’t tell me who did). She remembered who didn’t invent it but not the actual inventors. I was reminded at this at literally almost every turn in France as I became aware of how the country had changed since the last time I drove through about ten years ago.
I had some interesting questions directed to me on the basis of the last post on Check Move Theory and as a result have tried to clarify in this video what constitutes a check move. Now, it depends on the business you are in how many check moves you may need before the customer buys and my example of over 100 contacts is probably hugely extreme but don’t expect to make a sale on the first contact of course.