One of my mentors constantly insists, “You cannot manage what you don’t measure” Therefore he insists I measure everything of course and then split test different things to see if they are working or not. If they do then I get to do more of it even if I don’t like it, and if it isn’t then I get to leave it and try something else.
As you will know if you have been following the blog I am co-writing a book at the moment. Tentatively called “The Bootstrapping Book – How to start up a business from nothing” (Catchy title I know) it comprises ten chapters with various ideas for getting started in your own business without having to buy stock, rent a place to conduct your business or, in essence, put money down.
I have to say that it took me some time to realise that you could actually, and I hate this word, monetise the internet. For years I understood that you had to physically sell something on the internet to actually earn money. The reason was simple. I had an estate agency and the internet generated leads in the form of clients who came over and bought a house for sale in Spain. Simple really. However that is slightly removed from actually earning money on the internet. That is a real world business supported by a shop window of the internet presence.
In my never ending quest to be useful to you I buy stuff, in this case the Cheap Click Code, look at it and then review it for you and tell you if it is any good. With the ever increasing price of clicks in Google my eye was drawn this week to something that promised me clicks to my ads at between 0.03c and 0.07c for keywords that cost anything between $1 and $4 in Google normally.