The old certainties in life are no longer so certain. Banks are thieves is probably the only one now they are holding onto all that taxpayer money used to bail them out. But now you can no longer rely on the yellow pages or a great location giving you the traffic in a town, what happens when the new superstore opens on the edge of town and moves the centre a few hundred yards away and footfall reduces.
Telefonica has been voted on my blog as the worst company in the World. Their latest idea may well be the worst they have ever had. Before telling you about it though you need to know a bit of background. Telefonica is the ex state monopoly telephone supplier in Spain. To all intents and purposes it still is as it is the only option in most of the country if you want a telephone line.
I am currently celebrating, and yes that is the right word, celebrating, just to repeat, getting a Macbook rather than the PC desktop I had before. First a little bit of background. As you might know in November 2008 I had a little accident playing football so I started to teach myself internet marketing while convalescing at home.
I have to say that it took me some time to realise that you could actually, and I hate this word, monetise the internet. For years I understood that you had to physically sell something on the internet to actually earn money. The reason was simple. I had an estate agency and the internet generated leads in the form of clients who came over and bought a house for sale in Spain. Simple really. However that is slightly removed from actually earning money on the internet. That is a real world business supported by a shop window of the internet presence.
I have been developing a lot of websites recently and it is actually embarrassingly easy to rank websites for certain keywords in Spain. With a little thought and a small amount of backlinking you can be on the first page of Google.es within a few hours at times. Why is this though? Why doesn’t Spain get websites?
In my never ending quest to be useful to you I buy stuff, in this case the Cheap Click Code, look at it and then review it for you and tell you if it is any good. With the ever increasing price of clicks in Google my eye was drawn this week to something that promised me clicks to my ads at between 0.03c and 0.07c for keywords that cost anything between $1 and $4 in Google normally.
If you are serious about getting your website ranked and with traffic you really need to get yourself some leverage. These days it is not enough to just pick any old name, write a couple of interesting posts and hope for the best if ever it was. The top places in the Google search engine are occupied by highly optimised websites so with a new or even an older site you need a plan to get to the top.
Last week on a couple of blogs I suddenly noticed a huge traffic spike, much more traffic than expected on a couple of blogs. I had a quick look at analytics and discovered that it was all to do with the general stirke in Spain on Wednesday the 29th of September. Keyword ranking for that term had gone crazy as had searches as people due to be flying out or already here wanted to know what would be happening.