One of my mentors constantly insists, “You cannot manage what you don’t measure” Therefore he insists I measure everything of course and then split test different things to see if they are working or not. If they do then I get to do more of it even if I don’t like it, and if it isn’t then I get to leave it and try something else.
Last week on a couple of blogs I suddenly noticed a huge traffic spike, much more traffic than expected on a couple of blogs. I had a quick look at analytics and discovered that it was all to do with the general stirke in Spain on Wednesday the 29th of September. Keyword ranking for that term had gone crazy as had searches as people due to be flying out or already here wanted to know what would be happening.
CFT is an acronym for Critical Focus Time. When I am creating content for this blog or any of the others I have, when I am going through the sales process with a client I can maybe consider that CFT, when I am writing, when I am making a video, making audio or doing anything that makes the online presence greater then that is critical focus time.