Controlling the Conversation – Brand Control
I suppose that in whatever business you are in you always have that one unhappy customer who you cannot please whatever you do. They suck your time and however you overdeliver they are still not happy. Giving an inch and taking a hell of a lot more than a mile is their mantra. How would it be if you could at least find what they are posting about you online and control that too by putting out fires before they develop.
