One of my mentors constantly insists, “You cannot manage what you don’t measure” Therefore he insists I measure everything of course and then split test different things to see if they are working or not. If they do then I get to do more of it even if I don’t like it, and if it isn’t then I get to leave it and try something else.
How did you used to follow news stories? Well I believe that if you were a TV addict, as everyone was in the 80’s and 90’s, then you tuned in at 9pm to see what was going on when the news companies decided it. Then we got rolling news channels and people started having the news on as a background noise. The the real time internet arrived and everything changed.
I don’t like to leave things unfinished. Do you? Therefore when I suggested to myself that it might be a good idea to produce a lot of videos very quickly it seemed like an interesting challenge. However I know myself intimately after so many years in my company and I knew if I didn’t put a huge hole in the project very quickly and get the whole World as accountability partners making sure I followed through on the project that it might fizzle out a bit.
On Twitter I was told that the only reason I don’t watch X Factor and other such rubbish is because I live in Spain and cannot see it. My answer can be seen here:
“@microedge @LisaHartwell I am 43 Steve. I may only have 43 more yrs. Watching reality TV isn’t one of the things I intend to do in life ;-)”
More and more I live a virtual life using the Mac for many things every day including entertainment, communication and work but I don’t do the vicarious life, ie live my life through the success or failures of others.