I walk into a room and I start telling you how great I am, how I can solve all of your problems and that my company is the best. You tell me to go forth and multiply or when you finally get away from me you tell everyone else what a total pr**k I am.
If you were to look at how you can use new tools to market your business you might well get a surprise. We get bogged down into doing the same thing time and again and therefore we shouldn’t be surprised if we get the same results from using those same tools and tactics.
Today therefore I thought I would give you an idea of five tools for estate agents that can be applied to other businesses too with the same effect, ie bringing something new into your marketing mix and differentiating yourself from the herd. To paraphrase Seth Godin, your business needs to be a “Purple Cow”, something that stands out from the rest. These tools may help you out.